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Auto insurance is a huge category for broadcast media. But, the latest Spot Ten Radio report is devoid of any of GEICO’s competitors.
It was another huge week for GEICO, with more than 50,000 spot plays detected by iHeart-owned Media Monitors.
But, Progressive and Liberty Mutual Insurance — big users of broadcast media in recent months — were hardly as active as GEICO on radio.
In fact, the only competitor to GEICOin the latest Spot Ten is State Farm.
Meanwhile, brochitis is going around, and that means more spending from Walgreens, CVS and Vicks.
The Latest GEICO Radio Commercials
- 1. “Free Sample”0:30
- 2. “Shakespeare”0:30
- 3. “Billy Blanks”0:30
- 4. “Dick Vitale”0:30
- 5. “Dark”0:30
- 6. “Holiday”0:30
- 7. “Leather”0:31
- 8. “Raise The Roof”0:30
- 9. “Count It”0:30
- 10. “Microwave”0:30
- 11. “T-Shirt Cannon”0:30
Take a glance at the latest Media Monitors Spot Ten Radio report, and you may not be immediately moved. There’s not much movement among the brands using radio spots to reach consumers.
But, that’s a good thing: This proves that these brands aren’t sprinkling dollars at the medium, but are fully committed with an everlasting effort.
Discounting iHeartRadio, as many of these spots air on iHeartRadio stations and do not reflect non-affiliated brand investment in AM or FM stations, GEICO remains one of the strongest users of radio, with more than 48,000 spot plays detected by Media Monitors — owned by iHeartMedia.
Indeed is a strong No. 2, with many spots heard across both streaming audio and over-the-air broadcasts for the week ending Sept. 23. On terrestrial radio, Indeed saw nearly 39,000 plays of its radio commercials.
JCPenney and The Home Depot continue to dominate at radio, while Progressive is up to No. 8 in this report.
The retail category is also represented by Macy’s.